Don’t Brew Up Trouble: Craft Beverage Trademark Law

Presented by Rebecca Crandall, Attorney, McGuire Wood & Bissette

Your brand is your business, and your business is your brand. Navigating the waters of beer trademarks is becoming trickier by the day.  Rebecca Crandall, WNC’s only Board Certified Trademark Specialist, will provide tips on how to avoid brewing up trouble.

In this webinar, we will:

• Discuss how to choose strong trademarks and the importance of doing so
• Consider when and whether federal registration is appropriate for your marks
• Delve into what is meant by a “likelihood of confusion” with real world examples
• Offer suggestions about how to resolve conflicts
  (This is a recording of a previously live event.)